Sunday, February 26, 2017

A Look at the 1963-1964 LEGO Retailer Catalog for Glued Models

Name of Models: various models from 1963-1964 LEGO retailer catalog for glued models
Posted by: Olaf Blankenfeldt
Found at:

Details: An old retailer catalog from over 50 years ago might not sound "fascinating" to you, but hear me out: there were quite a few models in there that hold up well now (in spite of the limited part selection back then), and were positively amazing for the time. All of the models were glued and used specifically to advertise the LEGO brand and show what can be built from LEGO pieces. They include houses, boats, and street scenes, Santa with reindeer (also in that photo: more houses and several variations on models from the Doll Set), early mosaics (note the extra plates in colors where bricks weren't available yet), cars, trucks, and windmills, and planes and trains. Britain's Houses of Parliament make an appearance on the back cover. Even the ordering form is included here!

Olaf Blankenfeldt has been posting a variety of interesting historical artifacts from LEGO's past. This retailer catalog is part of a cache of materials thrown away by LEGO in 2007 (according to Olaf's comments on Flickr).

Speaking of LEGO history (and how we need fans to maintain it because LEGO doesn't do so consistently), Gary Istok's Unofficial LEGO Sets/Parts Collectors Guide will soon no longer be available as a download. He recently posted on LUGNET that this is because of an upcoming non-English multi volume book version coming out in the future. If you're at all interested in the history of LEGO, I highly recommend that you buy his guide while you still can.

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