Tuesday, April 29, 2014

Another Blog You Should Read: the LEGO Community Team Blog

Name of Blog: Community Team Blog
Created by the LEGO company's Community Engagement & Events team
Found at: http://ceeteamblog.com/
Details: If you've been following our coverage of LEGO-related events over the years, you've probably come across some interesting examples of official visitors to these events and official support for these events from various parts of the LEGO company. This is something that has been in flux over the years as LEGO tries to determine how unofficial events can be of use to the LEGO company and how best to support unofficial events. Those constant changes can make it hard to keep track of what LEGO does and doesn't do for the fan community, but all of the official efforts are managed by LEGO's Community Engagement & Events (CEE) team, which (since November 2012) has a blog to help you stay in the loop. It won't tell you everything (because some community support programs are relatively secret pilot programs), but it's a great resource and will show you many fascinating aspects of the LEGO fan community and the LEGO company.

We really can't thank the CEE team enough - they're out there trying to keep track of every LEGO User Group in the world, listening to a ridiculous amount of concerns from LEGO fans, and constantly answering the same questions (even though most of the answers are as follows: "No, we can't confirm or deny anything about the future or upcoming products", monorail/old grey/Bionicle/9V trains are not coming back, LEGO does not have the license to make that, and no, we can't supply you with free LEGO pieces for your personal projects). I don't know how they do it, but they are fantastic and do an excellent job of being our voice inside of the company and representing the company to the larger community of LEGO hobbyists.

Full disclosure: Senior Community Coordinator for the Americas Kevin Hinkle is a "somewhat awesome" friend-of-the-blog who has previously featured my work on the CEE team blog (see screenshot above) and may or may not secretly be on our payroll. Those may be excellent ways to get my attention, but I'm still not above razzing Kevin for not making it to every LEGO convention in the world.

Further disclosure: We don't actually have a "payroll" and much of this blog's relationship with Kevin (and his team) is based on our previous relationship with Beyond the Brick. Beyond the Brick recently interviewed Kevin in his Enfield, Connecticut office and Kim Thomsen, Community Coordinator for the EU, blogged about that video.

I'll be disclosing more (about a project I've gotten involved with that has indirectly received support from LEGO) in the near future.

No comments: